Promotional Vehicle or for another use

Just spotted this new arrival to town…….

and am curious if it has a use designated for it already or whether it may be here for promotional purposes?

UPDATE Sept 11th 2010: Secret no more…….

According to todays newspaper………

This 1939 Studebaker Hearse has been restored by Gordon Dacome and team at Autofocus in their Stoke workshop and is heading north.

The Nelson Mail states;

On Monday it's going back to the North Island, where it will be used by the Whanganui undertaking firm Dempsey and Forrest, which expects to put it into service by the end of the week.

For the full story go here.